Hayden, Idaho — July 11, 2023 – Selkirk Sport, the industry-leading pickleball paddle producer and model, is happy to announce an settlement with CBS Sports activities to be the presenting sponsor for all Skilled Pickleball Affiliation (PPA) tournaments airing on the CBS Tv Community, Paramount+ and CBS Sports activities Community.
“Our presenting sponsor place with CBS Sports activities underlines our dedication to the game,” mentioned Mike Barnes, Co-Founder and Co-CEO of Selkirk Sport. “We’re thrilled to align ourselves with CBS Sports activities to assist convey this dynamic sport to much more households, fostering the expansion and vitality of the game we love.”
All through the 5 PPA tournaments coated on this settlement, viewers can count on to see a number of Selkirk commercials on the CBS Tv Community, Paramount+ and CBS Sports activities Community. Every program may also embrace a branded function referred to as the “Selkirk Play of the Day,” in addition to a number of different sponsor graphics and options to boost viewer engagement.
The deal, a primary ever of its type, exemplifies the fast development of pickleball in addition to Selkirk and CBS Sports activities’ main positions in selling the game amidst its rise in reputation.