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HomeGolfTiger Woods unveils new brand, attire model forward of PGA Tour return

Tiger Woods unveils new brand, attire model forward of PGA Tour return


Tiger Woods speaks to the crowd as he launches his new apparel line.

After his cut up from longtime associate Nike, Tiger Woods has unveiled a brand new brand and clothes model, Solar Day Purple, to begin 2024.

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Tiger Woods could not be sporting the Swoosh on the golf course, however he’ll nonetheless be in “Solar Day Purple.”

At an occasion Monday night close to Riviera Nation Membership in Los Angeles, the place Woods will make his return to the PGA Tour later this week, the 15-time main winner unveiled his new clothes model, Solar Day Purple. With the brand new model additionally comes a brand new brand that depicts a tiger leaping, changing the “TW” brand Woods used most of his profession.

The announcement comes lower than a month after Woods and Nike introduced an finish to their 27-year partnership, leaving Woods looking for a clothes sponsorship for the primary time in his profession.

He didn’t enterprise removed from house, as Solar Day Purple was created in partnership with TaylorMade, which has been Woods’ golf membership sponsor since 2017, shortly after Nike exited the arduous items market. Solar Day Purple, nevertheless, will stand alone as a separate enterprise unit from the bigger firm.

A press launch known as it “the beginning of a brand new chapter within the Tiger Woods saga.”

“I’ve discovered a lot over time and have a lifetime of expertise adjusting my attire and footwear to assist me play higher based mostly on the best way it was constructed,” Woods stated within the launch. “There are issues that I may let you know that nobody knew I used to be doing over time. I’m able to share these secrets and techniques with the world. Solar Day Purple will embody a love of taking part in and competing, and we’re for those who share these values, whether or not it’s on the course, or in life. We will probably be anchored to placing the athlete first within the product selections we make.”

The model’s title comes from Woods’ custom of sporting a pink polo on the ultimate day of a match — his mom instructed him it was an influence shade — however the phrase “Sunday Purple” was strategically damaged up into three phrases. On the launch social gathering on Monday, TaylorMade CEO David Abeles stated Woods turned his consideration to the “Rule of Threes” and the way there’s “energy in threes” through the creation of the brand new firm.

tiger woods' sun day red gloves and gear

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The brand can be a nod to Woods’ 15 main titles (the second-most all-time) because the tiger options 15 stripes. Though Woods and Abeles confirmed that if Woods wins one other main, they are going to redesign the brand so as to add one other stripe.

Solar Day Purple markets itself as a “premium lively life-style model,” with full attire and footwear strains in addition to luxurious brand tees, fleece and hats for on a regular basis put on. Based on the discharge, each bit incorporates particular requests from Woods, together with enhanced shoulder seaming that promotes full movement and unrestricted swings, two-way zippers and pocket seaming that eliminates bulking, plus collars and cuffs exactly designed and measured for optimum efficiency.

Whereas Woods will start sporting Solar Day Purple at this week’s Genesis Invitational, a match run by his basis wherein he doubles as match host, the model will formally launch on Could 1 and be obtainable on sundayred.com.

tiger woods' sun day red golf shoes

Getty Photos

Woods’ future after Nike was the topic of rumors since December, and whereas the partnership with Woods ended, a lot of Nike’s different stars — like World No. 1 Scottie Scheffler, Rory McIlroy and Nelly Korda — proceed to put on the model in competitors.

On the PNC Championship late final yr, Woods deadpanned questions relating to his future with Nike, providing solely that he was “nonetheless sporting their product.”

Rumblings of the collaboration with TaylorMade, which was spun off from sportswear big Adidas in 2017, picked up steam final month when trademark filings by TaylorMade Life-style Ventures for the Sunday Purple title and brand confirmed up on the U.S. Patent and Trademark Workplace web site.

Then got here a sequence of cryptic tweets from Woods this previous week, teasing Monday’s announcement. The second of which on Saturday confirmed Woods’ glove hand donning the brand new Sunday Purple Emblem on the velcro strap.

Woods is making his first PGA Tour begin of 2024 this week as he hosts the Genesis Invitational. It’s additionally his first official PGA Tour occasion since he withdrew through the third spherical of final yr’s Masters and subsequently underwent ankle surgical procedure.

He performed his first aggressive occasions because the surgical procedure in December at his personal unofficial Hero World Problem, the place he completed 18th out of the 20-man discipline. Woods and Charlie then tied for fifth on the PNC Championship later in December.

Jack Hirsh

Golf.com Editor

Jack Hirsh is an assistant editor at GOLF. A Pennsylvania native, Jack is a 2020 graduate of Penn State College, incomes levels in broadcast journalism and political science. He was captain of his highschool golf crew and lately returned to this system to function head coach. Jack additionally nonetheless *tries* to stay aggressive in native amateurs. Earlier than becoming a member of GOLF, Jack spent two years working at a TV station in Bend, Oregon, primarily as a Multimedia Journalist/reporter, but additionally producing, anchoring and even presenting the climate. He might be reached at jack.hirsh@golf.com.

 

 

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