FLUSHING, N.Y., August 2, 2023 – The USTA at present introduced that it and Gray Goose® Vodka will prolong one of many longest-running spirits partnerships in sports activities, as the 2 have a good time 17 years collectively in 2023 by renewing the landmark partnership that launched one of many premier signature cocktails in sports activities and occasions, the Honey Deuce.
The renewal marks one other 12 months that Gray Goose would be the Official Vodka of the US Open and serve the official signature cocktail of the match, the Honey Deuce. The US Open and Gray Goose first partnered in 2007 and have since bought greater than 1.8 million Honey Deuce cocktails, together with a record-breaking 405,000 in 2022.
In 2023, Gray Goose could have branded cocktail bars in 4 places on-site on the USTA Billie Jean King Nationwide Tennis Heart: the Meals Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse and two on the promenade degree of Arthur Ashe Stadium, doubling the variety of ‘Honey Deuce Specific’ entry factors on the principle stadium’s higher degree.
The Honey Deuce will proceed to be served in a commemorative memento cup, that includes the names of previous US Open singles champions. For a second 12 months, Gray Goose is providing ready-to-drink Honey Deuce signature cocktails that may also be obtainable for at-home supply in choose markets with the “Honey Deuce Specific” kits.
“Our partnership with Gray Goose is exclusive and standard-setting in various methods,” mentioned Deanne Pownall, Managing Director, Company Partnerships, USTA. “Gray Goose was the primary spirits model to turn out to be an official US Open accomplice. It was groundbreaking to introduce a US Open signature cocktail and the Honey Deuce continues to evolve and exceed expectations. Over the previous 17 years, Gray Goose’s help of the match and modern spirit has helped to drive our collective success. We’re thrilled to have a good time this renewal and stay up for many extra years of partnership.”
“Gray Goose is thrilled to carry the Honey Deuce again to New York for its seventeenth 12 months because the official signature cocktail of the US Open,” mentioned Aleco Azqueta, VP Advertising and marketing. “Since 2007, we’ve been proud to be part of almost two million toasts to excellence and best-in-class tennis at Arthur Ashe stadium. The Honey Deuce has turn out to be an integral a part of the US Open expertise for thus many followers, and we stay up for proceed making historical past with our companions on the USTA for a few years to come back.”
The 2023 US Open begins with Fan Week on August 22, with the principle draw operating August 28-September 10.