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HomeGolfWe requested Jim Nantz about golf TV's critics. He gave us an...

We requested Jim Nantz about golf TV’s critics. He gave us an epic response.


jim nantz smiles from the booth at the memorial tournament in a blue suit and yellow tie

Jim Nantz will name the Tremendous Bowl on Sunday in Las Vegas.

Getty Photographs/Chris Condon

If prognostications (and betting traces) show appropriate, Jim Nantz’s voice will probably be heard by extra People this weekend than any sports activities broadcast within the historical past of tv.

The Tremendous Bowl, which Nantz will name for CBS for the seventh time this weekend, appears to reset the feat of “most-watched sports activities telecast ever” each few years — and with Patrick Mahomes and Taylor Swift as starring characters on this iteration, Tremendous Bowl LVIII appears primed to interrupt the report but once more. Within the days previous the large sport, consultants guessed the ultimate quantity would fall roughly round 120 million common viewers (roughly 10 Masters), whereas the betting markets set the over/underneath even larger, round 122 million. Maybe the ubiquity of the Tremendous Bowl removes some luster from Nantz’s accomplishment, however we predict it doesn’t. Think about a number of the historic moments this weekend’s massive sport viewers will eclipse: Nixon’s resignation (!), the autumn of the Berlin Wall (!!), the assassination of John F. Kennedy (!!!), OJ and the white Ford Bronco (!!!!), Tiger on the ’19 Masters (!!!!!) — we may go on.

The purpose is that if the predictions are true, Nantz will add his voice to a different piece of tv lore on Sunday night, one thing he’s finished over and over for the higher a part of the final 4 many years. When Jim Nantz speaks, America listens — and on the subject of golf broadcasts? Effectively, we’d suggest they hear intently.

As was first detailed within the Scorching Mic Publication a number of weeks in the past, we requested Nantz to take us by way of his imaginative and prescient of a “good” golf broadcast, and he had heaps to share.

“I devour numerous golf tv,” Nantz informed GOLF. “What I’m searching for, actually, it’s one measuring stick: Does it make me want I used to be there? I do know there are 1,000,000 critics on the market who’ve discovered a neighborhood the place they will sit and complain with each other about how they suppose issues ought to be finished. I’m to date on the other finish of that.”

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The discourse surrounding golf’s TV product has charitably been a cesspool over the past decade. Followers infuriated by the commercialization and inventive obfuscation of golf TV have taken to social media repeatedly to voice their frustrations with golf’s two major networks, NBC and Nantz’s CBS.

It’s truthful to say that lots of these criticisms have been warranted, as even golf’s high brass agrees. Over-commercialization, overemphasis on promos and different filler, and underrepresentation of live-action have change into speaking factors for commissioners (of each the USGA and PGA Tour), gamers and in some instances, even broadcasters. In recent times, these points have contributed to appreciable employees turnover for each networks.

But it surely’s additionally truthful to level out that a number of the criticism has gone past constructive, reworking at occasions right into a uniquely social media-driven void of vitriol and antagonism. Nantz will get it, however he’s grown pissed off with what he sees as a predatory angle from some within the viewers.

“At the same time as I watch folks produce golf tv on different networks, I don’t see the blemishes that everybody else sees. I actually don’t,” he stated. “I feel it’s nitpicky. It’s a b-tchfest, and folks discover consolation in that. I discover consolation and getting misplaced in a golf telecast.”

Nantz instantly apologized for his language, however his bigger level deserves some deeper reflection. Is it doable, as he says, that our expectations for golf TV have change into overinflated? And in that case, what ought to our expectations be?

“I’m searching for protection that’s that takes me there,” Nantz stated. “Protection that offers me a cinematic expertise. I’m searching for storytelling that offers me a rooting curiosity within the topics that I’m watching. I’m searching for nice competitors. I wish to really feel like I’m there, as a result of I can’t be. That’s what I wish to expertise as a shopper.”

Now, some golf followers would certainly argue that their pursuits are aligned with Nantz’s; that a part of the issue with fashionable golf tv is that the variety of interruptions has made it unimaginable to be transported. These are legitimate critiques, although Nantz says they miss the broader level: golf tv is getting higher, simply maybe not within the methods followers are searching for.

“I feel it’s much more advanced to have the ability to ship [golf] to folks than numerous people know,” he stated. “And the nuance that goes into manufacturing that scattered over 200 acres or extra, it’s superb what folks pull off now and the way far the protection has gone — how far it’s superior with know-how and innovation.”

After all, there’s right here’s a deeper layer of irony in all of this. The reality is that CBS’s product has gotten higher over the past half-decade, implementing a slew of enhancements which have made golf tv really feel quicker and extra agile and larger. And how was CBS able to doing this? Partly by listening to the followers!

It isn’t that the followers are unsuitable. In spite of everything, the client is all the time proper. Fairly, it’s vital to know when to hear. Typically, as CBS realized firsthand, followers generally is a sorely wanted supply of reflection. And typically they will simply be a sore.

“It’s a great distance of claiming [that] I like golf tv. I’m all in on it,” he stated. “I feel folks do it rather well. Actually, rather well. I say that about my opponents too. After we’re not doing it, I take pleasure in watching it and I’m not searching for errors.”

You possibly can attain the creator at james.colgan@golf.com. To obtain exclusives like this one lengthy earlier than they attain the net, subscribe to the Scorching Mic Publication under.

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James Colgan

Golf.com Editor

James Colgan is a information and options editor at GOLF, writing tales for the web site and journal. He manages the Scorching Mic, GOLF’s media vertical, and makes use of his on-camera expertise throughout the model’s platforms. Previous to becoming a member of GOLF, James graduated from Syracuse College, throughout which period he was a caddie scholarship recipient (and astute looper) on Lengthy Island, the place he’s from. He may be reached at james.colgan@golf.com.

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