(LONDON, October 23, 2023) — Right this moment Beats debuts “The King & The Viking,” a brand new marketing campaign that includes NBA Champion LeBron James and Premier League star Erling Haaland, who has joined the Beats household as an official model ambassador.
Within the movie, strain to exceed expectations surrounds the athletes; and though they function in several worlds, their tales of perseverance are complementary. Household and legacy are motivating forces, as Savannah James and Alfie Haaland share compelling phrases of knowledge to their family members – encouraging them to silence doubt and permit strain to gas their respective fights.
“I’m excited to affix the Beats household, a model that has lengthy been part of my pre-match routine as an athlete,” mentioned Erling Haaland. “Household is essential to me, and this marketing campaign and partnership actually communicate to that.”
The James household legacy with Beats additionally continues, as Savannah, Bryce and Zhuri James have joined the roster within the model’s first-ever household signing. LeBron set the blueprint for Beats’ ambassador programme since becoming a member of the model in 2008, and Bronny James served as its first highschool athlete in 2022.
“It’s a fairly particular factor to see how this partnership has grown with our household through the years,” mentioned LeBron James. “It’s a blessing for me to share the stage with them, and with a model that’s been a part of our lives since we began this journey. Household means all the pieces to me!”
Beats’ new Studio collection is featured all through the movie, as LeBron and Erling put on Beats Studio Professional (£349.99) and Savannah and Alfie put on Beats Studio Buds + (£179.99). For extra data on product availability, go to beatsbydre.com.
